The Video Marketer’s Playbook

The folks at Think with Google have just published a new article, some new data insights, and a new infographic – plus they packaged all this with a recent case study – to help marketers and advertisers get prepared for this Sunday’s Super Bowl.


It may be too late for most brands and marketers, but there's plenty of tactical advice that online video marketers can glean that will come in handy when planning for Super Bowl 2016.
The Super Bowl Has Become a Month-long Event on YouTube

The new data insights published on Think with Google reveal that YouTube has transformed the Super Bowl from a three-hour night in front of the TV into a month-long extravaganza across multiple screens.

With this year’s game about to kick off, YouTube has just revealed that interest is increasing and coming earlier each year. Commercials released on YouTube before they aired during the game drove approximately 2.5X more views on average than commercials that were released on game day.

In addition, the Super Bowl attracts roughly 110 million people (around 46% of U.S. households) during game time on TV, but this number of viewers has remained roughly the same, year over year, according to Nielsen. However, YouTube sees 5X the growth in worldwide search interest for the Super Bowl in the month of January.

Source: The Video Marketer’s Playbook for Winning the Super Bowl http://www.reelseo.com/video-marketers-playbook-super-bowl-youtube/#ixzz3sN6vDIFu
©ReelSEO.com, All Rights Reserved

Video Marketing Wins

Comic Con + Film Trailers = Video Marketing Wins!
 

The folks over at Warner Bros. Pictures were smart. Really smart. They put together compelling trailers for both 'Suicide Squad: Comic Con First Look' and 'Batman v Superman: Dawn of Justice Comic Con Trailer' and then premiered both at - you've guessed it - Comic Con San Diego 2015. Teasers from either film were always going to be popular, but to release event-driven content like this bang in the middle of Comic Con, covered by hundreds of online (and offline) publications, gives the movie studio pretty much the perfect storm in terms of capturing as much attention as possible. The trailers have generated (without too much/any YouTube paid promotion as far as I can tell) a combined 73 million views in 9 days on the video platform.

There has undoubtedly been huge marketing resources poured behind both trailers, but they haven't necessarily been placed behind a pre-roll to every video on the internet. Instead, awareness of the teasers came through outreach, social media, and general fan buzz. I first became aware of the teaser for 'Suicide Squad' via a Reddit post, where it had been billed as the first look at Jared Leto’s Joker. I’d certainly say they crafted it to generate that conversation, as the trailer ends with a brief reveal of the Joker. It’s just enough to get you interested and leave you hanging on until the end of the trailer.

Source: Comic Con & Film Trailers: Video Marketing Win for Warner Broshttp://www.reelseo.com/comic-con-video-marketing/#ixzz3sN69vxgO
©ReelSEO.com, All Rights Reserved

Most Helpful Customer Reviews

A decent book explaining the basics to how an independent motion picture is marketed. Wiese takes you through a case study of "Dirty Dancing,"

one of the most succesful independent films ever released, showing its theatrical cycle followed by its home video release window.

Practical for those with no knowledge of the industry, however the book is poorly written and could use a major revision.